Sounding the Call

Communications Tactics for Shareholder Activists

The Tools and Techniques for Effective Communications Strategies to Power Campaigns

By Craig McGuire

eBook price $2.99

Sounding the Call by Craig McGuire

Kindle $2.99

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“Sounding the Call: Campaign Communications Tactics for Shareholder Activists,” is an essential guide to the basic building blocks of campaign communications, to better enable you to advocate for change, brought to you by the founders of TheShareholderActivist.com™. Effective shareholder activists do more than flash the spotlight on problems. This guide will help you volunteer solutions, or at least propose alternatives. What type of Shareholder Activist will you be?

For more on what you can expect to learn with this guide, please review the Table of Contents below:

TABLE OF CONTENTS
The Purpose of this Guide	4
It Starts With an Idea	7
How to Organize a Campaign Committee	9
How to Develop a Campaign Plan	13
How to Build Your Own Campaign Web Site	17
How to Track Down a Company’s Annual Report and SEC Filings	20
How to Build Your Knowledge Base	23
How to Create Your “Community”	26
How to Use ePetitions to Promote Your Campaign	30
How to Organize a Letter Writing Campaign	34
How to Build a Blog You Won’t Abandon	37
How To Create a Facebook “Group” to Support Your Campaign	40
How to Approach Senior Management	42
How to Use Facebook “Causes” to Extend Your Campaign	45
How to Stage a Peaceful Protest Rally	46
How to Write an Effective Press Release	50
How to Use Exclusives & Embargoes	54
How to Pitch an Editorial Board	57
How to Leverage Media Training	60
How to Avoid Disastrous Press Conference	63
How to Leverage a Celebrity For Your Campaign	67
How to Use Pictures to Tell a Thousand Words	70
How to Build Better Powerpoints	73
What to Do Once You’ve Won…Or Lost	77
About the Author	79