“For Benefit” Corporations Explained at NorCalNACD Event

The Shareholder Activist - “For Benefit” Corporations Explained at NorCalNACD EventOn October 9, 2011, California Governor Jerry Brown signed into law bills that create two new corporate forms in California:

Flexible purpose corporations, created by California Senate Bill 201 (SB 201) and
Benefit corporations, created by California Assembly Bill 361 (AB 361).

Both are intended to facilitate the ability of entrepreneurs and investors to organize companies that can pursue both economic and social objectives. The laws took effect on January 1, 2012.I attended a meeting of the Northern California Chapter of the National Association of Corporate Directors (NACD) at the offices of Downey Brand on February 16, 2012. Chatham House Rule prevailed, so little there are no direct quotes below but you should get some sense of the discussion.

Craig Stone, Senior Project Manager of Delegata Corporation, moderated the event. Jan Owen, Commissioner at the Department of Corporations, was the principle speaker.

By way of background, under existing law in California for-profit corporations place the return to shareowners, as the primary, if not the sole objective, of the corporation. Corporations can engage in philanthropy and other socially responsible acts but such acts are generally driven or justified by their ability to promote long-term value growth. In contrast, non-profit corporations are mandated to serve public interests and are specifically prohibited from pursuing private gain.

The articles of incorporation and share certificates of a flexible purpose corporation must state that it is organized as a flexible purpose corporation, and its articles must identify a “special purpose” from the following list:

One or more charitable or public purpose activities that a nonprofit public benefit corporation is authorized to carry out; or

The purpose of promoting positive short-term or long-term effects of, or minimizing adverse short-term or long-term effects of, the flexible purpose corporation’s activities upon any of the following:

  • The flexible purpose corporation’s employees, suppliers, customers, and creditors;
  • The community and society; or
  • The environment.

A flexible purpose corporation’s board of directors is required to send an annual report to shareholders each year that includes a management discussion and analysis (MD&A) concerning the short-term and long-term objectives of the entity relating to its special purpose or purposes, the material actions taken during such year to achieve such objectives, the impact of such actions, and the causal relationships between the actions and outcomes, future material actions expected to be taken in the short-term and long-term to achieve the entity’s special purpose objectives, the measures used to evaluate the entity’s performance in achieving its special purpose objectives, and any expenditures incurred in achieving these objectives.The  articles of incorporation of a benefit corporation must state that it is organized to pursue a “general public benefit” and, if it chooses, one or more other “specific public benefits.” A general public benefit is defined as a “material positive impact on society and the environment, taken as a whole, as assessed against a third-party standard.” The optional specific public benefits can include any of the following:

  • Providing low-income or underserved individuals or communities with beneficial products or services.
  • Promoting economic opportunity for individuals or communities beyond the creation of jobs in the ordinary course of business.
  • Preserving the environment.
  • Improving human health.
  • Promoting the arts, sciences, or advancement of knowledge.
  • Increasing the flow of capital to entities with a public benefit purpose.
  • The accomplishment of any other particular benefit for society or the environment.

Benefit corporations must meet a “third-party standard,” with a long list of requirements. B Lab, the original proponent of AB 361, has developed such standards and offers its certification services at fees ranging up to $25,000 per year.

These requirements are explained in greater detail in a Gibson Dunn client letter of October 25, 2011. Commissioner Owen believed that only one company has filed as a flexible purpose company, while six had filed as benefit corporations, including Patagonia. None has filed to sell shares to the public.

Owen went into much greater detail and we had a lively discussion of need for and practicality of the new laws. Yes, they may provide some protections for directors but several attendees noted the business judgement rule has already demonstrated significant flexibility. Although I can see a need for something in between for-profit and nonprofit, it seems hard to justify the need for two types of such corporations. Although, the fact that B Lab pushed one bill and Gibson Dunn the other may explain much.

Keith Paul Bishop reports that The Ideal World was the first to register in California as a benefit corporation, while Prometheus Civic Technologies was the first to register as a flexible purpose corporation. From his recent post:

The bill creating benefit corporations, AB 361 (Huffman) was the product of a disreputable bit of legislative ledgerdemain known as the “spot bill”… Those considering creating or moving to benefit corporation status should understand that a key feature of AB 361 is the concept of a third party standard for defining, reporting, and assessing overall corporate social and environmental performance of the benefit corporation.  These fees can be as much as $25,000 annually!  Thus, it is no surprise that the source of the legislation was B Lab, an organization that provides certification services.

Fortunately, there is a much better alternative to the benefit corporation form – the flexible purpose corporation.  In marked contrast to AB 361, the proponents of this legislation were careful to solicit input and to expose their ideas to public comment.  SB 201 (DeSaulnier) was the handiwork of a working group of lawyers who worked for over a year to write a new division to the California Corporations Code.

See also, Patagonia Becomes A California Benefit Corporation, Treehugger.com. Calendar of upcoming events for Northern California Chapter of NACD.

To contact James McRitchie directly, please email jm@corpgov.net

Thank you for reading this investor activism blog. Please contact Info@TheShareholderActivist.com to request advice and recommendations on services and solutions to support corporate social responsibility and your shareholder activism. We also encourage you to submit your comments so that we can share your experiences with our growing community of shareholder activists.
Posted in Featured, Shareholder Policies & Investor Regulations | 1 Comment

One Response to “For Benefit” Corporations Explained at NorCalNACD Event

  1. Christopher Bayer, Ph.D. says:

    Sometimes the Sun Does Rise in the West
    In many areas of American culture and business, experts often say ideas/innovations move from the west to the east. California’s Flexible Purpose and Benefit Corporation “inventions” are yet another example. Enlightenment flows like the trade winds: from west to east. These new corporate entities are structured corporate forms which deeply and inherently care about people, ideas, society, the environment and knowledge bases.

    Cultural Shifts in Thinking
    Social and economic objectives have equal rights in California government. Corporations don’t “just have to be” impenetrable, veiled, insular, well-protected entities geared purely for profit and tax avoidance in perpetuity. What we now have here is a fundamental, archetypal shift in thinking.

    The Two New California Corporate Forms
    Flexible Purpose corporations must identify their special purpose up front. Clarity is primary since an MD & A (management discussion and analysis) document is required in the annual report. Right off the bat, partnering, accountability, and transparency are all part of the process between shareholders and management.

    Benefit Corporations must state that they are organized to pursue a general or specific public benefit geared to positively impact society and the environment. This is the real deal, and it’s about people: their health and well-being.

    “We’re All in the Same Boat”
    These new forms of California corporations represent a major cultural shift. Here, in a sense, “corporations are for the people and by the people.” Human value matters and human needs represent huge markets. The isolated, elitist bastion of the typical corporate image and operational methodology has a chance to expand, and in turn huge new markets will follow. In America, “the public” represents a market of 308 million souls on board our ship of state.