The Grand Parent Economy

Senior investors have a healthy, well-honed, well earned, respect for money. They have worked hard all of their lives, and ideally they can finance retirement adequately. They are a growing force demographically, economically, and on the internet.

Older adults (55+), according to the American Banking Association, own more than 75% of America’s assets, and have $1.6 trillion in spending power. The eMarketer Blog reports that more than half of the current 40 million seniors in the United States will be using the internet regularly by 2015. They crave simplicity and easy access to information.

Seniors are interested in the viability and sustainability of the companies they own which help fund their retirement. Many live off monies generated by equities and fixed income products. Most no longer have the same capacity to generate substantial income or revenue by working, and they are generally risk aversive.

Emotionally, seniors thrive on stability. They don’t “have the time, or head set” for corporate malfeasance. We are entering a 10-20 year period of what’s being referred to as the grandparent economy. What they are reluctant to spend on themselves, they will spend on their grandchildren and children.

Many contend that consumers drive 70% of our economy. According to the Foundation for Economic Education, investment is the mainstay of the United States economy. What business spends on new technology, innovation, capital goods, and productivity is even more significant than consumer spending.

Seniors are a burgeoning economic power house. They represent a huge community of investors and are growing exponentially. Seniors have time and they have passion. They can commit to causes, especially if they feel wronged. They are righteous. They warrant recognition, respect, and attention. They’ve earned it. Seniors want to feel alive, be acknowledged, recognized and respected. They want things to be right in the world going forward for their grandchildren and children. They are interested in safeguarding America for their heirs so they’ll have the opportunity to realize  American dreams. They are the torchbearers into the grandparent economy.

Seniors are innate activists. They have an interest in how corporations treat their fellow senior employees and staff. Are they valued for their life experience, wisdom, and insight? Seniors do not want to be left out; they do not want to be a distant memory to the world. They have a stake in life being better, safer, fair and productive. They are passionate people who pursue their interests. They have paid their dues and advocated for themselves throughout their lives.

The Shareholder Activist is committed to a level playing field across all corporate game boards.

To contact Christopher Bayer directly, please email

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