Christopher Bayer, Ph.D.
We all seem to have a natural talent for knowing what things are worth, and what we are willing to pay for them. Historically, however, it has been well documented that this process can go awry. Bonkers in fact. “Tulipmania” …
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Engineering of Consent: A Recap Bernay’s first foray into the formulation of the “engineering of consent” construct was published in essay form in 1947. He defined the engineering of consent as the art of manipulating the public who he contended …
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Oxytocin The neurochemical of pair-bonding, love, and trust which mediates financial decisions, and most others as well, is a mammalian hormone and neuromodulator called oxytocin. French scientist Vincent du Vigneaud was fast tracked for the Nobel Prize in 1955 just …
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Science Rules! Fantastic developments in neuroscience, behavioral finance, and neuroeconomics have occurred during the past thirty plus years. Brain chemistry and money behavior are inexorably in synch! Emotions and brain chemistry mediate everything that happens within us, between us (our …
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Sustainability Shareholders consider sustainability of the companies they co-own a primary need, a right, and, frankly, an “entitlement.” It would seem reasonable that managers and employees would feel essentially the same. If the companies we’ve all invested in go belly …
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Sustainability of the companies we co-own can only be enhanced and bolstered by rules of engagement which aspire to consummate professionalism. Trading is at the heart of many Wall Street firms. What follows are techniques guidelines, ideals, and suggestions which can inspire …
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Jamie Dimon is an industry superstar. In a recent Vanity Fair article William Cohan proclaimed him “King of Wall Street.” Mr. Dimon is widely respected among his peers. I believe Mr. Cohan feels that Jamie Dimon is a modern day …
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The movement has lost steam, and faded. It’s important to figure out why. Post-hoc psychological analytics have a place in our culture, and certainly on the Street. What went wrong? Why didn’t the momentum produce more tangible results? Assembly and …
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Shareholders, investors, board members, and managers need to be aware of the right, and of the need to protest. Expressing concerns, making analytic observations, and working toward solutions are all critically important for the sustainability of the companies we co-own. …
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